Welcome in The Hague
Ambitie: experience, convert & bind
“Increase exposure and awareness of The Hague’s International Culture offering to the expat and International community living in The Hague region as well as in other regions of the Netherlands.“
WITHprovides a forum where cultural organizations can showcase themselves and interact with the Expat/International community during a one day event in order to bind these groups.
Resultaat: one the cultural fair
Goal: in 2020 the international community feels more at home in The Hague . Result: less expats leave, more expats visit and lengten their visit.
Concept: cursious making cultural offering
Feel at Home in The Hague International Community Fair is an annual event which attracts 2,000 – 4,000 visitors. It helps Expats/Internationals “feel at home” in their new environment by showcasing the diversity of leisure time activities available in The Hague region including art, culture, entertainment and sport. The Fair wants to showcase The Hague’s cultural offering, via performances on a podium, seminars, workshops and other interactive creative activities. In 2017, The Fair will be promoted to all Expat/International living in The Netherlands.
Business Case: visitors old and new x spendings + partnerships – investment= Retrun on Experience (ROE)
Professional Arts and Cultural organizations will be able to showcase themselves at the FAIR in a variety of different ways. Also there will be a ticket booth offering special deals. The cultural organizations can also use this opportunity to promote their venues for events. We will expand the scope of the Fair to attract Expats/International from all over the Netherlands. This will also increase the potential for additional revenue by organizing special cultural, hotel and restaurant arrangements. Parnership will accomodate the possibility to make this a city centre event and suprise even more.
Partners: team up?
The team is step one in this CBC. Which cultural Enterprise wants to team up and find creative propositions to seduce and bind new international visitors in an artistic way?
Bijdrage CBC: knoweldge & network
Help to finalize business plan as well as assistance partner acquiring partners.
Plan van aanpak: stap voor stap
July ’16 – discussion with interested cultural organizations
Sept. ’16 – agreement with participating organization
Oct. ’16 – create Action Plan for the Fair
Feb. 2017 – Feel at Home in The Hague International Community Fair
More Expat/International visitors to cultural events in The Hague
Billy Allwood, WITH